From mould remediation

From mould remediation

To material resilience

To material resilience

Case Study
What we did
Future Design
Business Design
Brand Design
Experience Design
The climate is changing—not in the distant future, but now.
Business Impact
Launched new category: Material Resilience
Redefined role in value chain—from contractor to strategic partner
Doubled Total Addressable Market (TAM)
Enabled system-based services and recurring revenue
Built conditions for national scalability
Developed framework for both reactive and proactive services
Business Impact
Launched new category: Material Resilience
Redefined role in value chain—from contractor to strategic partner
Doubled Total Addressable Market (TAM)
Enabled system-based services and recurring revenue
Built conditions for national scalability
Developed framework for both reactive and proactive services
Business Impact
Launched new category: Material Resilience
Redefined role in value chain—from contractor to strategic partner
Doubled Total Addressable Market (TAM)
Enabled system-based services and recurring revenue
Built conditions for national scalability
Developed framework for both reactive and proactive services
Transformation Strategy

Latitude 57° north. A coastline shaped by storms and salt. Here, in Sweden’s Climate Zone IV, the weather no longer waits its turn—downpours arrive in bursts, temperatures swing without warning. What once seemed stable is already shifting.

Buildings once designed for stable seasonal patterns now face a new reality. In the 1990s, the industry expected 3–4 major cloudbursts per year. Today, that same number occurs each quarter.

Fuktab is rooted in emergency interventions: deploying dehumidifiers, providing demolition advice, and conducting clean-ups. Together, we shaped a new vision. Despite the name Fuktab (fukt = moisture in Swedish), it was never just about moisture. It has always been about knowledge and expertise—understanding how materials behave, and how to restore them. And how to keep them from becoming waste—a critical task, since the building sector accounts for nearly one-fifth of Sweden’s carbon footprint.

Grounded in the EU’s definition of climate resilience—the ability of buildings to withstand both acute and long-term climate stress—we helped define a new category: Material Resilience. It’s a discipline that explores how materials respond to moisture, shifts in temperature, wind, and salt—and how buildings can be reinforced from the inside out.

Value starts with the words we choose. To anchor the idea in daily life, Fuktab introduced “Materialkraft”—Swedish for ‘material strength’. By naming it, we turned principle into practice—preserve, don’t replace.

Materialkraft points toward a future worth fighting for. A future where cities are built not by extracting new resources, but by extending the lifespan of what we already have—through circular construction and urban mining.

Every future worth fighting for needs cultural symbols—language to name it, and forms to make it visible. Only then can people see it, believe it, and take part in building it together. That is how Fuktab has redefined both its identity and its role in the value chain: leading with a clear perspective—Protect today. Preserve tomorrow.

Transformation Strategy

Latitude 57° north. A coastline shaped by storms and salt. Here, in Sweden’s Climate Zone IV, the weather no longer waits its turn—downpours arrive in bursts, temperatures swing without warning. What once seemed stable is already shifting.

Buildings once designed for stable seasonal patterns now face a new reality. In the 1990s, the industry expected 3–4 major cloudbursts per year. Today, that same number occurs each quarter.

Fuktab is rooted in emergency interventions: deploying dehumidifiers, providing demolition advice, and conducting clean-ups. Together, we shaped a new vision. Despite the name Fuktab (fukt = moisture in Swedish), it was never just about moisture. It has always been about knowledge and expertise—understanding how materials behave, and how to restore them. And how to keep them from becoming waste—a critical task, since the building sector accounts for nearly one-fifth of Sweden’s carbon footprint.

Grounded in the EU’s definition of climate resilience—the ability of buildings to withstand both acute and long-term climate stress—we helped define a new category: Material Resilience. It’s a discipline that explores how materials respond to moisture, shifts in temperature, wind, and salt—and how buildings can be reinforced from the inside out.

Value starts with the words we choose. To anchor the idea in daily life, Fuktab introduced “Materialkraft”—Swedish for ‘material strength’. By naming it, we turned principle into practice—preserve, don’t replace.

Materialkraft points toward a future worth fighting for. A future where cities are built not by extracting new resources, but by extending the lifespan of what we already have—through circular construction and urban mining.

Every future worth fighting for needs cultural symbols—language to name it, and forms to make it visible. Only then can people see it, believe it, and take part in building it together. That is how Fuktab has redefined both its identity and its role in the value chain: leading with a clear perspective—Protect today. Preserve tomorrow.

Transformation Strategy

Latitude 57° north. A coastline shaped by storms and salt. Here, in Sweden’s Climate Zone IV, the weather no longer waits its turn—downpours arrive in bursts, temperatures swing without warning. What once seemed stable is already shifting.

Buildings once designed for stable seasonal patterns now face a new reality. In the 1990s, the industry expected 3–4 major cloudbursts per year. Today, that same number occurs each quarter.

Fuktab is rooted in emergency interventions: deploying dehumidifiers, providing demolition advice, and conducting clean-ups. Together, we shaped a new vision. Despite the name Fuktab (fukt = moisture in Swedish), it was never just about moisture. It has always been about knowledge and expertise—understanding how materials behave, and how to restore them. And how to keep them from becoming waste—a critical task, since the building sector accounts for nearly one-fifth of Sweden’s carbon footprint.

Grounded in the EU’s definition of climate resilience—the ability of buildings to withstand both acute and long-term climate stress—we helped define a new category: Material Resilience. It’s a discipline that explores how materials respond to moisture, shifts in temperature, wind, and salt—and how buildings can be reinforced from the inside out.

Value starts with the words we choose. To anchor the idea in daily life, Fuktab introduced “Materialkraft”—Swedish for ‘material strength’. By naming it, we turned principle into practice—preserve, don’t replace.

Materialkraft points toward a future worth fighting for. A future where cities are built not by extracting new resources, but by extending the lifespan of what we already have—through circular construction and urban mining.

Every future worth fighting for needs cultural symbols—language to name it, and forms to make it visible. Only then can people see it, believe it, and take part in building it together. That is how Fuktab has redefined both its identity and its role in the value chain: leading with a clear perspective—Protect today. Preserve tomorrow.

Built in Layers

Every symbol carries a story. Fuktab’s mark is built on three layers—materials, people, and climate. Together they form a chain of responsibility: from the integrity of what we build, to the lives lived within it, to the wider climate that holds us all. A reminder that resilience begins inside, and extends outward.

Fuktabs transformation

From Moisture control

To Material Resilience

From Reactive response

To Proactive Solutions

From Executor

To Advisor and Monitor

From Project-based

To Partnership

From Supplier

To Leader

A word from the CEO
Patrik Haglund

"Fuktab’s transformation is not just about messaging—it’s about entering a broader, more future-facing market. Where we were once limited to emergency response and damage control, we now work upstream, addressing the growing demand for proactive strategies in building performance.

This shift has allowed Fuktab to serve a wider range of clients: property developers planning for long-term durability, municipalities preparing for extreme weather, and architects looking to minimize environmental impact. The business is no longer confined to moisture incidents—it’s built around material knowledge, climate data, and structural foresight."

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Life inside buildings
Patterns and flows
Forces made visible
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Traces in matter
Mapping resilience
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Making a Category Visible

Every new category needs to be seen before it can be believed. Material Resilience is visualized through perspectives that stretch from the smallest details to the widest views—showing how technology, materials, buildings, and people are all connected. Only when these layers work together does resilience take shape, turning an idea into a world you can step into.

What we did
Future Design
Business Design
Brand Design
Experience Design
What we've done

More Work