Just a quiet ripple. A shift in the surface as you move. Just a prototype, still marked by the tool that helped shape it. Beginnings that leave traces — a reminder that not everything needs to be polished to have presence.

But this force is far from passive. It’s one of nature’s most powerful agents. It erodes. It levels. It moves with both grace and inevitability.

And yet, those who live and work in symbiosis with water know: it also gives. It provides. And if you learn to move with its rhythm, not against it, you can harvest its benefits.

I carry a distant memory from spending a few years of my childhood growing up in east Africa, from a beach as distant as that same memory. Where fishermen had no dry docks, no cranes, no infrastructure. But they had the tide. And when the water pulled back, they would move quickly. The exposed boats became visible in their entirety — every crack, every need, every opportunity for repair or improvement. That was their moment. That was when the real work happened. Preparing the boat for what was to come. Making it stronger, more reliable, faster.

At that time, I remember thinking about how convenient it must be to follow the tide, no clue about the effort required to live in symbiosis with this element. That memory lingered quietly, tucked beneath the surface for years. And just as it once expanded the mind of a ten-year-old, it again resonated and now gives depth and direction to our name: Ebb.

We live in a time of constant change. Tides that come in faster than we can predict. Currents that pull hard in new directions. The speed of it all can be overwhelming. But we know that the answer isn’t to resist the water, nor to simply drift. It’s to make it work in your favour. To not pause when the tide goes out. To use those moments to reflect, repair, rethink. Make them a natural part of your process, and use them to build something fit for where you want to go — not just where the waves happen to take you.

That’s what we do. We help companies discover that the natural cycles of our oceans can teach us a thing or two, make use of it to see what’s hidden beneath the surface, understand that we need to strengthen what carries us, and to move forward with intention.

Because tides will keep changing. But any boat built with clarity and care will take you further than the current ever could on its own.